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PROPOSALS
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There
are three main types of proposals: (1) business proposals, (2)
book proposals, and (3) grants. Though they all have different
purposes, they share some characteristics. In all three, the
writer must ...
* Write in the accepted format
• Write clearly, concisely, and persuasively
• Have a firm idea of what the recipient is looking for
• Clearly demonstrate how you will provide those benefits
Here is how they differ:
(1) Business proposals are written
for two reasons: to respond to a RFP (Request for Proposal)
or to present an idea or product in order to create interest,
funding, or a business alliance. The body of the proposal must
cover these points: purpose of the proposal, problem or situation
to be addressed, goals, methods to be used, anticipated timelines,
how you will evaluate effectiveness, and what you need to finish
the project.
(2) Book proposals are like resumes;
they get you in the door. They also force you to think through,
in advance, every aspect of your book. A good proposal tells
the editor or agent what your book is about, who will read it,
why you are uniquely qualified to write it, whether there is
market for this book, what else is out there on the subject,
how you will help to promote it, what the chapters contain,
and, of course, how well you write.
(3) Grants must conform to a very
specific format with many sections, beginning with a cover letter
and ending with supporting documentation. Essentially, a grant
asks for money for a special project from a foundation or other
funding source. Like other proposals, grants must answer basic
questions: Who (organization or institution) is applying for
the grant? What is the project in need of funding? Why and when
do you need the money? Who will benefit? Who will implement
the project? How will you evaluate the effectiveness of your
plan?
Proposals are important marketing tools. If you need help with
researching, compiling, or writing your proposal, you need Bobbi
Linkemer. Call 314-968-8661, or e-mail bobbi@writeanonfictionbook.com.
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